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Branding + Website Design

Row 34

Stark Raving Branding and Digital Marketing

We are here to have fun, and we love what we do.

ServicesBranding

 Messaging

 Collateral

 Website Design

 Social Media

 Email Marketing


WebsiteVisit the Site



Row 34, a stand-out in the dining scene in Fort Point Channel, within the Seaport district in Boston, has become well-known in the area for their fresh, forward-thinking seafood, outstanding oysters and expansive beer, wine and cocktail menus. Their brick-and-mortar presence expands to Portsmouth, NH and Burlington, MA, with a new location in Cambridge, MA opening later this year.

The Challenge
Initially, while still finding new ways to adapt to the impact COVID-19 was having on their business, Row 34 reached out to us to help them brand and launch an online extension of their brick-and-mortar locations. However, amid strategic discussions, COVID numbers began to fall, and we recognized the need to adapt yet again so their brand could meet their customers where they were—ready to return to in-person dining. The best plan of action would be to develop messaging and designs that would allow them to finally tell their story.

Our Approach
We began the process with a stakeholder interviews and brand questionnaires that were delivered to everyone from the owners to the chefs to the front of house staff to their corporate directors, which helped us get to understand the core of their brand and enable us to develop brand messaging and make website content and design choices that addressed all aspects of their business.

Our Solution
Develop a brand messaging guide that would not only inform website content but could be used for all their marketing efforts from email communication to social media marketing. We also collaborated with stakeholders to identify pieces of their story and develop new landing pages and content allowing them to talk about their business from the inside out.

Logo Design


Logo Design


Logo Design


Logo


Website
Stark Raving Branding and Digital Marketing

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To discuss an upcoming project or to learn more about our services, please contact us.

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