Stark / Raving Branding Agency

Branding

Our Team is Here to Help
Contact us to learn more about our approach, or to discuss your upcoming project.

Serving Scalable Start-Ups to Established Companies

Transforming corporate vision into brand strategy that rapidly scales businesses.

Branding is simple. Getting there isn’t. Simple is elegant. It’s authentic. It’s memorable. It’s what differentiates you from the competition. No matter how complex the story, the product, the science, or the technology, the best brands create meaningful connections. So, just do it, think different, and have it your way. Simplicity wins because it quickly resonates with your customers. It shapes their perceptions, shifts conversations, and builds brand equity.

Getting to simple isn’t simple—but we’re experts at getting to the core of your brand identity to shape it into something unmistakable. We have a proven track record of building agile brands for companies and scalable startups in the life sciences and health, climate tech and renewable energy, and technology and SaaS industries. We are the catalyst businesses need to define their vision and become the dominating voice in their space.

Brand Creation

Newly established companies or start-ups coming out of stealth mode who need to clearly communicate and visualize their brand value.

Brand Refresh

Companies experiencing changes in their industry or business who need to reimagine their brand to remain competitive.

Brand Extension

Businesses that are introducing new product lines or expanding their services who need to increase visibility among customers.

Why You Should Consider Working With Us

Changing the way your brand connects with customers.

Today’s consumers demand more than just products or services from businesses. They want to connect with the brands they interact with. This requires an undeniable bond. It requires intent. It requires authenticity. It’s a challenging process, but our team excels at simplifying it. We possess the expertise and proficiency to evoke the appropriate emotions that help foster these relationships.

Inclusive and Collaborative Methodology

Our approach incorporates the perspectives and insights of your key stakeholders through workshops, interviews, and primary and secondary research. This collaborative work style provides a holistic view of your company’s vision, creating a more informed and effective brand strategy.

Inclusive and Collaborative Methodology

Branding strategy discussion between two team members

Focus on Internal and External Alignment

Our team strives to ensure that everyone in your organization–from executives to employees and investors–has a clear understanding of the purpose and promises of your brand. This alignment has a positive impact externally. Customers quickly understand your brand message and trust you will deliver on your promise.

Exceptional Creativity

The true test of great creativity is how well it embodies your brand’s message and voice. This goal drives our award-winning team of strategists, content creators, designers, production artists, and programmers. We take great pride in building memorable, inspiring, and engaging brands.

Exceptional Creativity

Proven Process – Professionally Executed

Our process has been honed and perfected over the last two decades and is proven to build successful brands. Our operational specialists guide our clients through each step of the process, providing a transparent and expertly-managed experience that supports a collaborative working environment.

Successful Track Record

We have a long track record of successful projects across various industries and companies. From crafting one of the first brands in quantum computing to scaling a life science startup exploring new uses for artificial intelligence, we have continually demonstrated our abilities and willingness to take on any branding challenge.

Successful Track Record

Seeqc Quantum Computing

Building the brand for the world's first digital quantum computing platform

Read the Case Study

Massachusetts Clean Energy Center

Branding and marketing to support Massachusetts' growing clean energy economy

Read the Case Study

Vistapath

Scaling an artificial intelligence medtech brand focused on modernizing critical pathology lab processes

Read the Case Study

What It's Like to Work With Us

Our branding process explained.

When you’re looking to partner with a branding agency, it’s not just about finding an experienced team. It’s crucial to consider if the partnership will be enjoyable, given that branding is a process that requires a long-term commitment that can span several months, depending on the project size.

Our process is never static and always intentional. It requires hands-on collaboration that values your feedback at every phase. You’ll be engaged and informed during each step of the process. We’re not just here to deliver an exceptional brand. We’re here to provide a positive working experience.

.01 — Research

Our team evaluates your business's existing frameworks using workshops, interviews, and research to gain various perspectives that will inform the brand strategy and architecture.

.02 — Strategy + Messaging

Our strategy and content teams will create your brand messaging playbook, defining your new mission, vision, values, personality, voice, positioning, and messaging pillars for each of your audiences.

.03 — Visual Identity

Our brand design team will take your new platform and create a visual representation of your brand, documenting the process in a detailed brand guideline.

.04 — Tools and Collateral

Our design and production team brings your brand to life by extending the aesthetic across all digital and traditional marketing materials and assets.

.05 — Production

Our production team creates pixel-perfect assets, then produces them using our extensive network of vetted printing, trade show, translation, and shipping providers.

.06 — Brand Launch

Our team will determine the strategies and tactics needed to successfully launch your new brand–planning for internal and external audiences.

.07 — Measure + Monitor

To ensure long-term success, your brand must be regularly maintained. Our team monitors your audience's response to your new brand and message to ensure it achieves your goals.

Branding

Transforming corporate vision into brand strategy that rapidly scales businesses.

Brand Creation

Brand Refresh

Brand Extension

Changing the way your brand connects with customers.

Inclusive and Collaborative Methodology

Inclusive and Collaborative Methodology

Focus on Internal and External Alignment

Exceptional Creativity

Exceptional Creativity

Proven Process – Professionally Executed

Successful Track Record

Successful Track Record

Our branding process explained.

Learn how we can put our solutions to work for your business.

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