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Case Study: Red-C Clinical Trials Patient Recruitment

Bausch Health Logo

A phase 3 clinical trial evaluating rifaximin for the delay of encephalopathy decompensation in cirrhosis

Bausch Health Logo

THE CLINICAL TRIAL
Decompensated cirrhosis is defined as an acute deterioration in liver function in a patient with cirrhosis and is characterized by jaundice, ascites, hepatic encephalopathy, hepatorenal syndrome or variceal haemorrhage. The purpose of the Red-C Studies was to see if an investigational drug given twice daily, will help delay the first episode of overt hepatic encephalopathy requiring hospitalization in patients with liver cirrhosis and how safe it is to use in people.

 

THE PROJECT
Bausch Health and PRA Health Sciences goal was to accelerate recruitment for this clinical study using a suite of patient recruitment materials developed by the Stark / Raving team. The program consisted of two global clinical studies, each with specific recruitment criteria. Our approach focused on establishing a unique study brand identity combined with recruitment and educational materials that engaged and empowered patients to consider participation.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Patient recruitment cirrhosis clinical study branding development
Patient recruitment cirrhosis clinical study branding development
Patient recruitment cirrhosis clinical study branding development

Branding

A strong study brand identity was essential for recruitment success as it differentiated the Red-C Studies from competing clinical trials, built trust with potential participants, and created a lasting impression among site staff. Our approached focused on creating a franchise-level brand for the program that was customized for each individual protocol.

Patient recruitment cirrhosis clinical study branding development
Patient recruitment cirrhosis clinical study branding and illustration services
Patient recruitment cirrhosis clinical study brand development and marketing
Patient recruitment cirrhosis clinical study branding and illustration services

Custom illustrations

An integral aspect of our creative strategy was the development of a unique visual identity that not only captured attention in clinical settings but also encourage potential participants to engage with the study team. Our in-house design team meticulously crafted a collection of custom illustrations that served as the cornerstone of the campaign, ensuring a consistent aesthetic across all countries involved in the studies.

Patient recruitment cirrhosis clinical study content creation
Patient recruitment cirrhosis clinical study marketing and advertising
Patient recruitment cirrhosis clinical study brand development and marketing

Content creation

Considering the symptoms of hepatic encephalopathy, which include cognitive impairment and difficulty concentrating, our content team took care to develop materials that were easily accessible for this audience. Our focus on accessibility and health literacy ensured that interested patients had the materials they needed to make an informed decision to participate.

Patient recruitment cirrhosis clinical study content creation
Patient recruitment cirrhosis clinical study marketing and advertising
Patient recruitment cirrhosis clinical study illustration and branding

Learn how we can put our patient recruitment solutions to work for your next clinical trial.

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