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Case Study: Renew Energy Partners

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Scaling an artificial intelligence medtech brand focused on modernizing critical pathology lab processes.

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THE CLIENT
Seeqc pioneered the world’s first digital quantum computing platform for global businesses. By utilizing both classical and quantum technologies, the company tackled the typical challenges found in quantum computing systems, such as efficiency, stability, and cost. Through their innovative chip-scale quantum system, Seeqc offers unparalleled energy- and cost-efficiency, speed, and digital control, paving the way for practical quantum computing applications. This breakthrough technology enables the first commercially scalable, problem-specific quantum computing applications to enter the market.

 

THE PROJECT
Seeqc found itself in a fierce competition with major industry players such as IBM, Rigetti, and Xanadu to be the first to release a commercially viable quantum solution for businesses. As a recent spin-off of Hypres, a parent company specializing in superconductors, Seeqc needed to rapidly establish their brand and marketing efforts to enter the market. The intricate nature of their technology posed a significant branding challenge, prompting Seeqc to partner with Stark / Raving to delve deeper into the world of quantum computing and devise a branding strategy that would make a significant impact.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth

Strategy

As Seeqc’s upcoming public announcement of their quantum computing “system-on-a-chip” quickly approached, we created a phased rollout plan for their website that could adapt quickly to the company’s evolving business strategy. The first phase centered on establishing the brand story to support public relations efforts, laying the groundwork for defining the company’s identity and products.

The second phase aimed to augment the brand story with in-depth technical content geared towards engineers. Finally, the last phase was dedicated to creating an online storefront for the commercial chip foundry, where businesses could engage Seeqc’s manufacturing team to fabricate customized chips.

Renewable energy company branding services
Renewable energy company collateral brand and iconography design
Renewable energy company branding services

Messaging

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

Renewable energy company collateral brand and iconography design

Branding

During our branding workshops, we discovered that Seeqc’s solution offered a significant advantage over other quantum computing companies. Their system employs a single processor to manage the entire delicate process of quantum computing, enabling them to scale the system in a cost-effective manner. This unique approach, which we dubbed the Digital Quantum Management (DQM) System-on-a-Chip, clearly sets them apart in the marketplace.

Tradeshow

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

Renewable energy company branding and event design services

Web Strategy and Planning

As Seeqc’s upcoming public announcement of their quantum computing “system-on-a-chip” quickly approached, we created a phased rollout plan for their website that could adapt quickly to the company’s evolving business strategy. The first phase centered on establishing the brand story to support public relations efforts, laying the groundwork for defining the company’s identity and products.

The second phase aimed to augment the brand story with in-depth technical content geared towards engineers. Finally, the last phase was dedicated to creating an online storefront for the commercial chip foundry, where businesses could engage Seeqc’s manufacturing team to fabricate customized chips.

Branding and website development services for renewable energy
Renewable energy company mobile web development
Renewable Energy company branding and website development services

Website Architecture

During our branding workshops, we discovered that Seeqc’s solution offered a significant advantage over other quantum computing companies. Their system employs a single processor to manage the entire delicate process of quantum computing, enabling them to scale the system in a cost-effective manner. This unique approach, which we dubbed the Digital Quantum Management (DQM) System-on-a-Chip, clearly sets them apart in the marketplace.

Design and Development

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

Renewable energy company mobile web development

Explainer Video

As Seeqc’s upcoming public announcement of their quantum computing “system-on-a-chip” quickly approached, we created a phased rollout plan for their website that could adapt quickly to the company’s evolving business strategy. The first phase centered on establishing the brand story to support public relations efforts, laying the groundwork for defining the company’s identity and products.

The second phase aimed to augment the brand story with in-depth technical content geared towards engineers. Finally, the last phase was dedicated to creating an online storefront for the commercial chip foundry, where businesses could engage Seeqc’s manufacturing team to fabricate customized chips.

Script Writing

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

Designers at creative agency recording voiceover for a renewable energy company

Storyboarding

During our branding workshops, we discovered that Seeqc’s solution offered a significant advantage over other quantum computing companies. Their system employs a single processor to manage the entire delicate process of quantum computing, enabling them to scale the system in a cost-effective manner. This unique approach, which we dubbed the Digital Quantum Management (DQM) System-on-a-Chip, clearly sets them apart in the marketplace.

Video Production

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

Renewable energy branding and video production services

Podcast Support

As Seeqc’s upcoming public announcement of their quantum computing “system-on-a-chip” quickly approached, we created a phased rollout plan for their website that could adapt quickly to the company’s evolving business strategy. The first phase centered on establishing the brand story to support public relations efforts, laying the groundwork for defining the company’s identity and products.

The second phase aimed to augment the brand story with in-depth technical content geared towards engineers. Finally, the last phase was dedicated to creating an online storefront for the commercial chip foundry, where businesses could engage Seeqc’s manufacturing team to fabricate customized chips.

Renewable energy branding and video production services
Renewable energy company clean technology podcast Spotify ad
Renewable energy company clean technology podcast Spotify ad

Podcast Services

Alongside our out-of-home media placements, we integrated an audio element to better engage with consumers who are frequently on the go. Using popular streaming platforms such as Pandora and incorporating 30 and 15-second radio advertisements accompanied by banner ads, we were able to enhance our visual message with audio and a direct link to the website.

Listen to the podcast

Audio Production

Quantum computing is a relatively new and rapidly developing field of computing that utilizes the principles of quantum mechanics to perform certain types of calculations that would be extremely difficult or impossible to solve using classical computing methods.

Similarly, developing a brand strategy in a short timeframe was equally challenging. Our branding strategy team conducted extensive interviews, competitive analysis, and market research to uncover the competitive advantage of Seeqc’s solution. We took our findings and conducted a series of branding workshops with senior staff and engineers to craft a series of messaging pillars that served as the framework for the brand strategy.

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