THE CHALLENGE
Eden Geopower had developed breakthrough Electrical Reservoir Stimulation technology that could revolutionize how we extract Earth’s resources, but they faced a critical pivot moment. With a $3.8M ARPA-E award validating their innovation, they needed to transform from an oil and gas technology company into a geothermal energy leader – a shift that required completely reimagining their market positioning. The challenge was repositioning cutting-edge reservoir technology for the clean energy future while attracting investors and partners who understood both the scientific breakthrough and the massive market opportunity.
THE SOLUTION
We transformed Eden Geopower from a resource extraction company into the technology platform that will unlock geothermal energy at unprecedented scale. Rather than simply shifting from oil to geothermal messaging, we positioned their Electrical Reservoir Stimulation as the missing link that makes geothermal viable anywhere – not just in traditional hotspots. Our comprehensive rebrand showcased how their safer, more effective approach could tap into Earth’s limitless geothermal energy while building credibility with clean energy investors who needed to understand both the technical innovation and the path to commercial scale. The result: a compelling brand story that positions Eden as the geothermal breakthrough that could finally make clean baseload power abundant and affordable worldwide.