THE CLIENT
Asimov is the developer of mammalian cell engineering software designed to accelerate the design and manufacture of biologics and gene therapies. The company’s platform combines synthetic biology, biophysical simulations, artificial intelligence, and machine learning-based design to engineer genetic circuits in the field of biotechnology, enabling healthcare firms to optimize the printing and design of genetic logic gates and create advanced manufacturing and therapeutics applications.
THE PROJECT
Our client came to us with an identity, but a desire to develop a true brand. Implementing rules and guidelines for usage, we created a position for them in the technology space that demonstrates expertise and innovation. Clean design accurately tells the complex story of cell manufacture and genetic engineering software, delivering a brand identity that is modern and complex, yet highly approachable. Through data visualizations and unique custom animations the visual identity of Asimov comes to life. By synthesizing complex information to create a clear brand story and product offering, we produced public facing content across web, print, and digital, which delivered a brand ready for explosive growth.
