THE CLIENT
Asimov is the developer of mammalian cell engineering software designed to accelerate the design and manufacture of biologics and gene therapies. The company’s platform combines synthetic biology, biophysical simulations, artificial intelligence, and machine learning-based design to engineer genetic circuits in the field of biotechnology, enabling healthcare firms to optimize the printing and design of genetic logic gates and create advanced manufacturing and therapeutics applications.
THE PROJECT
Our client secured one of five pavilions for the 2023 iGEM Grand Jamboree in Paris, presenting a unique challenge to our agency… how could we design and create an immersive, interactive, educational pavilion for the scientists of tomorrow from our home in Boston, nearly 3500 miles away? Through our collaboration with Asimov—and our partnership with a French construction company—we designed, sourced, and built a booth which included multiple locations for testing Asimov’s proprietary software and interviewing the engineers of tomorrow. We utilized video production, 3D printing, and our unique ability to understand complex brands to create a truly memorable experience in the heart of Paris.
