THE CLIENT
The Massachusetts Clean Energy Center is a state economic development agency dedicated to accelerating the growth of the clean energy sector across the Commonwealth. Their premier outreach program, Clean Energy Lives Here, empowers residents of Massachusetts to take meaningful climate action. Through collaborative initiatives and outreach programs, they provide valuable resources, information, and incentives to encourage the adoption of clean energy solutions and sustainable practices. By promoting renewable energy options, energy efficiency upgrades, and environmentally friendly behaviors, they aim to build a resilient and sustainable future for the Commonwealth.
THE PROJECT
The Clean Energy Lives Here campaign is a massive multichannel outreach campaign to increase the adoption of clean energy technologies among the residents of Massachusetts. In 2024, our team concepted, storyboarded, animated, and delivered unique :30 and :15 commercial spots in both English and Spanish that built on our previous commercial work, making the new spot feel like a welcome extension of the brand. Airing across the state—on broadcast and connected television, including additional custom added-value assets—the campaign encouraged residents to “Jump Right In” and make the switch. We created a seamless campaign across social media, out of home, paid social, email, and digital media that spread the message of a clean energy future across the Commonwealth, highlighting the diversity of our state by creating Spanish language assets across all mediums and expanding the presence of our client’s Spanish language website.
