Branding and Marketing Case Study: AMR Action Fund

Building a brand for world’s largest public-private partnership investing in the development of new antimicrobial therapeutics

THE CLIENT
AMR Action Fund We invest in companies that are developing urgently needed therapeutics for priority pathogens and advocate for market reforms to change how society values these lifesaving drugs. Our aim is to help launch two to four new antimicrobials within the next decade and create a sustainable ecosystem of investment and innovation to take on one of the biggest global health challenges of our generation.

THE PROJECT
The team at AMR had set an ambitious but important goal to invest in and support the development of 2 to 4 novel antibiotics by 2030. To accelerate fundraising and the development cycle, the AMR leadership turned to Stark / Raving to create a sophisticated and science-first image that would solidify their messaging, increases brand recognition, and build trust among the antimicrobial research and investment community.

KEY OUTCOMES

Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
Revealed 30% overspend in budget
Saved 10 hours per week, allowing more focus on strategic work
75 contracts negotiated by Zylo in year one
Reduced number of applications by 10% while experiencing rapid growth

Branding MOBILE

For an innovative brand to succeed, its identity must live up to its brand promise while also standing out visually in an industry that is predominantly traditional and crowded. By utilizing an unexpected color palette inspired by histology staining techniques, combined with pathology slide imagery, custom photography, and digital elements, we created a modern brand that embodies the company’s forward-thinking spirit while being deeply rooted in science and research.

Designing a brand image to engage the scientific and investment communities.

Our objective in the brand redesign was to transition from a corporate approach to a forward-thinking, scientific aesthetic. Drawing inspiration from the methodologies used by researchers in antimicrobial development, our design team crafted a distinctive and internationally recognizable brand identity. The logo, featuring an abstract representation of a petri dish, serves as a powerful symbol of global solidarity in the battle against antimicrobial resistance, reflecting our bold and unified stance.

Life Sciences company branding and website development services

Building a digital experience that tells the story of this growing global treat.

Antimicrobial resistance is a rapidly evolving threat that puts human health at risk and could cost the global economy tens of trillions of dollars. It was paramount that the website effectively tells the story of this growing crisis and showcases AMR’s focused efforts to invest, build, and advocate. Through a combination of content, infographics, and storytelling techniques, our approach positioned AMR as an industry thought leader, attracted potential investors and provided a comprehensive platform for sharing insights and updates on the latest developments in the industry.

Custom CRM integrations that effortlessly captures and shares data from the website.

A strategic goal for the redesign of the website was to fully integrate the site with its customer relationship management (CRM) software. As the organization continues to scale its marketing and investment efforts, these integrations would prove to be critical to streamlining marketing, sales, content management, and customer service.

Visit the Website

Health and life sciences company mobile web development

Life Sciences company website graphic services

Illustrating the need for these lifesaving drugs through custom infographics.

Infographics play a crucial role in effective communication by transforming complex information into visually compelling and easily digestible formats. Our use of this powerful tool helped enhance the understanding of this crisis and engage our audiences by simplifying data, presenting insights, and conveying messages with clarity and creativity.

Elevating in-person speaking engagements through dynamic presentations and strategic social engagement.

To rapidly elevate brand awareness and position AMR as an industry leader, a pivotal approach involved active participation in the speaking circuit, and delivering compelling presentations at prominent global conferences. Collaborating with AMR’s internal marketing director, our team devised a comprehensive strategy encompassing pre-, during, and post-conference initiatives, leveraging engaging content and social media to establish connections and foster attendee engagement. Our design team crafted visually captivating presentations that seamlessly combined educational content with impactful visuals, leaving a lasting impression on the audience.

Building a brand for world’s largest public-private partnership investing in the development of new antimicrobial therapeutics

Branding MOBILE

Designing a brand image to engage the scientific and investment communities.

Building a digital experience that tells the story of this growing global treat.

Custom CRM integrations that effortlessly captures and shares data from the website.

Illustrating the need for these lifesaving drugs through custom infographics.

Elevating in-person speaking engagements through dynamic presentations and strategic social engagement.

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