THE CHALLENGE
Massachusetts residents want to take climate action but don’t know where to start. The Executive Office of Energy and Environmental Affairs (EEA) and Massachusetts Clean Energy Center needed to break through the noise and show people that clean energy solutions are accessible, practical, and available right now – not someday in the future.
THE SOLUTION
We turned Boston’s busiest transportation hub into an impossible-to-ignore climate action command center. Leading up to Earth Day, our team secured exclusive advertising rights throughout South Station and deployed over 30 strategically placed creative pieces that surrounded commuters with actionable clean energy solutions. Instead of abstract environmental messaging, we showcased specific ways Massachusetts residents could reduce their carbon footprint today – from solar incentives to heat pump rebates to EV charging networks. The campaign transformed a routine commute into an inspiring call to action, proving that when you meet people where they are with solutions they can actually use, environmental awareness becomes environmental action.
