Insights on Marketing & Creative Excellence

Agency Honored with Davey Award for Outstanding Sustainability Marketing

Agency Honored with Davey Award for Outstanding Sustainability Marketing Stark / Raving wins 2024 Silver Davey Award for "Clean Energy Lives Here" campaign, recognized for transforming complex energy concepts into accessible messaging that accelerates sustainable practices adoption.

Mastering the Art of Ad Retargeting

Mastering the Art of Ad Retargeting

Ad retargeting serves targeted ads to users based on past brand interactions, using segmentation, strategic timing, compelling content, and cross-channel integration.

Understanding the Marketing Funnel

Understanding the Marketing Funnel

The marketing funnel guides customers through awareness, interest, desire, and action stages. Marketers tailor strategies for each stage while continuously measuring and optimizing performance to maximize ROI.

Building an Impactful Content Calendar

Building an Impactful Content Calendar

A well-planned content calendar provides consistency and organization for successful marketing. Key steps include defining goals, understanding your audience, choosing channels, brainstorming ideas, planning your calendar, and monitoring performance to achieve marketing objectives.

Brand Positioning That Connects with Customers

A strong brand messaging platform requires defining brand identity, understanding your audience, articulating your unique selling proposition, maintaining consistent voice, and using authentic storytelling to build meaningful connections.

Realizing the Power of Video for Marketing

Realizing the Power of Video for Marketing

Video marketing offers opportunities for brand storytelling, product demonstrations, social media content, live streaming, and customer testimonials. By incorporating video across touchpoints, brands can captivate audiences, foster connections, and achieve marketing objectives.

Master Landing Page Best Practices

Master Landing Page Best Practices

Effective landing pages require clear value propositions, singular focus, engaging visuals, social proof, prominent call-to-actions, and continuous A/B testing to convert visitors and drive business results.

The Power of Primary Research in Crafting Brand Messaging

Primary research is essential for compelling brand messaging, providing firsthand audience insights through surveys and interviews to develop authentic, relevant messaging that drives engagement and business success.

Building an Effective Pay-Per-Click Campaign

Building an Effective Pay-Per-Click Campaign

Successful PPC campaigns require strategic planning: set clear goals, understand your audience, conduct keyword research, create compelling ad copy, optimize landing pages, and continuously monitor performance metrics to maximize ROI.

Key Elements of a Demand Generation Campaign

Key Elements of a Demand Generation Campaign

Stark / Raving outlines successful demand generation campaigns: clear SMART goals, audience segmentation, compelling offers, multi-channel approach, strategic content, lead generation tactics, and performance measurement to drive growth.

Stark / Raving Partners with MassCEC to Accelerate the Adoption of Clean Energy Solutions

Stark / Raving Partners with MassCEC to Accelerate the Adoption of Clean Energy Solutions

Stark / Raving launches public awareness campaign for Massachusetts Clean Energy Center encouraging residents to transition to clean energy homes, supporting Massachusetts' net-zero emissions goal by 2050.

Why Growing Startups Should Invest in Content Creation to Build Their Brand

Stark / Raving explores content marketing strategies for startups, covering blogs, videos, podcasts, and social media to build brand awareness, generate leads, and attract venture capital through strategic content creation.

Point-of-Care Marketing: What Does the Future Hold Post-Pandemic?

Point-of-Care Marketing: What Does the Future Hold Post-Pandemic?

PM360 features Matthew Stumm on post-pandemic point-of-care marketing, emphasizing market research to understand consumer needs as healthcare shifts toward decentralized care and telehealth convenience.

Stark / Raving Takes Home Three Awards for Excellence in Digital Health

Stark / Raving Takes Home Three Awards for Excellence in Digital Health

Stark / Raving wins Gold and two Merit Awards at Digital Health Awards, recognized for transforming complex medical concepts into clear, engaging patient-centered healthcare communications.

Stark / Raving Named a Leading Branding Agency in Massachusetts

Stark / Raving Named a Leading Branding Agency in Massachusetts

Clutch names Stark / Raving a leading Massachusetts branding agency, with Founder Matthew Stumm crediting client-first culture and strong relationships as the foundation for great brand building.

Inc. 5000 Annual List of America’s Fastest Growing Companies Ranks Stark / Raving No. 797

Inc. 5000 Annual List of America’s Fastest Growing Companies Ranks Stark / Raving No. 797

Stark / Raving ranks No. 797 on Inc. 5000 fastest-growing companies list, recognized for doubling team size and expanding in life sciences, renewables, and technology despite pandemic challenges.

Stark / Raving Bolsters Leadership Team Promoting Leslie du Roure to Creative Director

Stark / Raving Bolsters Leadership Team Promoting Leslie du Roure to Creative Director

Stark / Raving promotes Leslie du Roure to Creative Director, recognizing her leadership in creative excellence and client relationships across life sciences, renewable energy, and technology.

MarCom Awards Recognizes Stark / Raving with Six Creative Awards

MarCom Awards Recognizes Stark / Raving with Six Creative Awards

Stark / Raving wins six 2021 MarCom Awards including two Platinum and three Gold Awards for website design, annual report design, and logo design, recognized among 6,000 global entries.

Stark / Raving Brings Home Platinum at the 2020 MarCom Awards

Stark / Raving Brings Home Platinum at the 2020 MarCom Awards

Stark / Raving wins PLATINUM at 2020 MarCom Awards for "Clean Energy Lives Here" campaign for Massachusetts Clean Energy Center, recognized among 6,000 global entries for promoting clean energy awareness through integrated digital and out-of-home marketing.

Stark / Raving Wins Gold at the 2020 Davey Awards

Stark / Raving Wins Gold at the 2020 Davey Awards

Stark / Raving wins GOLD at 2020 Davey Awards for "Clean Energy Lives Here" campaign, recognized among 2,000+ entries for making clean energy inclusive across Massachusetts.

PM360 ELITE 100 Honors Matthew Stumm Among Leading Healthcare Entrepreneurs

PM360 ELITE 100 Honors Matthew Stumm Among Leading Healthcare Entrepreneurs

PM360 names Matthew Stumm, Founder of Stark / Raving, to 2020 ELITE 100 Entrepreneurs category for redefining healthcare marketing and helping patients take charge of their health.

Podcasts: How Designers Can Become the Center of Influence with the AIGA Boston Designcast

Podcasts: How Designers Can Become the Center of Influence with the AIGA Boston Designcast

Stark / Raving's Michael Coleman produces the acclaimed AIGA Boston Designcast podcast, exploring Boston designers' creative processes and career journeys.

Digital Health Awards Presents Stark / Raving with an Award for 4G Clinical’s Website Design

Digital Health Awards Presents Stark / Raving with an Award for 4G Clinical’s Website Design

Stark / Raving wins Digital Health Awards MERIT for 4G Clinical website, recognized for transforming complex clinical research technology into compelling digital experiences that resonate with healthcare professionals and drive engagement through clear, user-focused design.

Clutch Names Stark / Raving a Leading Boston Advertising and Marketing Agency

Clutch Names Stark / Raving a Leading Boston Advertising and Marketing Agency

Stark / Raving named among leading branding agencies by Clutch, recognized for client-first approach and expertise in transforming unique business stories into compelling brand messaging that resonates with target consumers.

UpCity Names Stark / Raving a Top 20 Digital Marketing Firm in Boston

UpCity Names Stark / Raving a Top 20 Digital Marketing Firm in Boston

UpCity names Stark / Raving a Top 20 digital marketing firm in Boston's competitive market, recognizing agencies that deliver measurable business results for small-to-medium businesses through strategic marketing initiatives and exceptional client satisfaction scores.

Entrepreneur Magazine Speaks with Matthew Stumm about Branding and the Revival of a 1990’s Pepsi Soft Drink

Entrepreneur Magazine Speaks with Matthew Stumm about Branding and the Revival of a 1990’s Pepsi Soft Drink

Entrepreneur Magazine features Matthew Stumm analyzing PepsiCo's revival of Slice soda as a health-focused beverage, examining whether nostalgic brand equity can successfully bridge past indulgence with current wellness trends.

Stark / Raving Named to the 2018 List of Leading Web Design Agencies in the US by Clutch

Stark / Raving Named to the 2018 List of Leading Web Design Agencies in the US by Clutch

Clutch unveiled a list of the leading web design agencies across the United States today. These designers are experts in the latest design techniques and work closely with clients to ensure that their websites fit their unique style and business goals.

Stark / Raving Named to the 2018 List of Leading Branding Agencies in the US by Clutch

Stark / Raving Named to the 2018 List of Leading Branding Agencies in the US by Clutch

Clutch's research team identified over 400 companies as leading branding agencies in the United States, based on the quality of their client feedback, service offerings, portfolio of past and current clientele, and market presence.

Branding Experts Share the Top 3 Things Entrepreneurs Need to Know About Strategic Messaging

Branding Experts Share the Top 3 Things Entrepreneurs Need to Know About Strategic Messaging

Matthew Stumm, Founder of Stark / Raving, shares essential branding insights: conduct marketplace SWOT analysis, nurture brands as living entities, develop clear messaging platforms, and create detailed target audience personas for cost-efficient marketing engagement.

Matthew Stumm to Speak at General Assembly’s “In The Minds of Brilliant Designers”

Matthew Stumm to Speak at General Assembly’s “In The Minds of Brilliant Designers”

Join Boston design leaders at General Assembly's "Inside the Minds of Brilliant Designers" panel exploring how digital transformation reshapes brand strategy, featuring Matthew Stumm, Julia Davids, and Aaron Scott.

Stark / Raving Wins Gold for Digital Marketing at the AVA Digital Awards Show

Stark / Raving Wins Gold for Digital Marketing at the AVA Digital Awards Show

Stark / Raving wins Gold at 2018 AVA Digital Awards for "Affordable Insulin Project" healthcare campaign achieving 2.2M impressions and 16.40% conversion rate.

Stark / Raving Wins Silver for Patient Education Website at the Digital Health Awards

Stark / Raving Wins Silver for Patient Education Website at the Digital Health Awards

Stark / Raving wins Silver for Affordable Insulin Project website in Web-Based Health category, recognized for creating clear digital experiences that help diabetes patients access affordable insulin resources while achieving measurable engagement and conversion results.

Branding and Marketing Entrepreneur, Matthew Stumm, Featured in January’s Issue of Boston Voyager

Branding and Marketing Entrepreneur, Matthew Stumm, Featured in January’s Issue of Boston Voyager

Matthew Stumm, Founder of Stark / Raving Branding and Marketing, featured in Boston Voyager discussing building a marketing agency in Boston's competitive market and how small firms establish credibility against established competitors.

Stark / Raving Founder Speaks With Shortcut to About the Creative Process

Stark / Raving Founder Speaks With Shortcut to About the Creative Process

Building successful software requires diverse teams, but silos between technical and marketing create friction. This series examines how different roles contribute to growth, featuring Matthew Stumm on balancing direction with creative freedom for results-driven campaigns.

Stark / Raving Opens Office in Boston’s Seaport District

Stark / Raving Opens Office in Boston’s Seaport District

Stark / Raving relocates headquarters to 369 Congress Street in Boston's Fort Point Channel neighborhood, positioning the agency in the vibrant Seaport Innovation District among technology companies, creative agencies, and thriving arts community.