Matthew Stumm to Speak at General Assembly’s “In The Minds of Brilliant Designers”

Join an exclusive panel of Boston's most innovative design leaders as they explore how digital transformation is fundamentally reshaping brand strategy and customer experience. Matthew Stumm, Founder + Creative Director of Stark / Raving Branding + Digital Marketing, will share insights alongside Julia Davids, UX Designer and Product Manager at Crayon, and Aaron Scott, Principal + Creative Director at Symbolic Design, for General Assembly's highly anticipated "Inside the Minds of Brilliant Designers" event.

This dynamic discussion will dive deep into the intersection of branding and digital user experience, exploring how today's most successful brands are moving beyond traditional marketing approaches to create cohesive experiences that drive both engagement and conversion. The panelists will examine real-world case studies, share strategic frameworks for integrating brand identity with user-centered design, and reveal how leading companies are using digital touch points to reinforce brand messaging while optimizing for measurable business results.

Matthew Stumm will bring his expertise in transforming complex business ideas into clear, compelling brand messages that perform across digital channels, while Julia Davids will share insights on how UX design decisions impact brand perception and customer loyalty. Aaron Scott will contribute his perspective on creating visual identities that translate seamlessly from traditional applications to digital interfaces, ensuring brand consistency across every customer touchpoint.

Attendees will leave with actionable strategies for aligning brand strategy with digital user experience, practical frameworks for measuring the impact of design decisions on business outcomes, and insights into how successful agencies and in-house teams are collaborating to create brands that don't just look good—but drive real results in today's digital-first marketplace.‍

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REGISTRATION IS FREE‍

Thursday, February 15, 6:30 – 8:30 pm
General Assembly Boston
125 Summer Street, 13th Floor
Boston, MA 02110

Reserve your spot now for this essential conversation about the future of branding in the digital age.