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Massachusetts Clean Energy Center (MassCEC) is a state agency dedicated to accelerating the growth and adoption of clean energy technologies among homeowners to meet the Commonwealth’s clean energy of net zero greenhouse gas emissions by 2050.
MassCEC partnered with Stark / Raving Branding + Digital Marketing to develop an integrated marketing program to engage and educate Massachusetts homeowners on the availability and benefits of bringing clean energy solutions into their homes. With a wide range of energy usage throughout the Commonwealth (oil, natural gas, propane, etc.), the campaign had to be tailored and targeted to deliver the right clean energy solution to the right customer during the right season (heating or cooling needs).