Branding

The Massachusetts Clean Energy Center (MassCEC) is a state economic development agency dedicated to accelerating the growth of the clean energy sector across the Commonwealth to spur job creation, deliver statewide environmental benefits and to secure long-term economic growth for the people of Massachusetts.

To help increase the adoption of clean energy, MassCEC tapped Stark / Raving to collaborate with their internal communications team to enhance their branding and marketing efforts. With projects ranging from residential solar to off-shore wind, Stark / Raving expanded on the existing corporate brand to develop a series of marketing collateral, infographics, educational tools and trade show environments that illustrate the impact clean energy can have on the economy.