THE CHALLENGE
Pharmaceutical companies spend billions developing life-saving drugs, but they often fail because they don’t truly understand the patient journey. Traditional healthcare data focuses on clinical outcomes and market share, but misses the critical insights about how patients actually experience care, make treatment decisions, and navigate complex healthcare systems. DRG had developed breakthrough analytics that could provide this missing patient-centric perspective, but they needed to convince pharma executives to rethink how they approach drug development and commercialization.
THE SOLUTION
We positioned DRG’s new offering as the competitive advantage that separates successful drug launches from expensive failures. Rather than promoting another data product, we demonstrated how patient-centric insights could transform pharma decision-making from drug development through commercialization. Our targeted digital campaign reached pharmaceutical executives at the exact moment they were evaluating new products or struggling with launch strategies, showing them how understanding the complete patient journey could mean the difference between blockbuster success and costly market failure. The result: a lead generation campaign that not only drove awareness but positioned DRG as the essential partner for pharma companies serious about putting patients at the center of their business strategy.
