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Insulet Corporation | Branding Case Study | Stark Raving Boston

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How We Armed Diabetes Patients with Tools to Demand Life-Changing Technology

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THE CHALLENGE
Diabetes patients and their families were watching life-changing technology like the Omnipod insulin delivery systems remain out of reach – not because the technology didn’t work, but because insurance companies were denying coverage or local pharmacies couldn’t provide access. Meanwhile, patients were stuck with outdated, painful management methods while knowing that revolutionary automated insulin delivery existed just beyond their financial reach. The gap between available technology and accessible technology was literally a matter of life and death, but patients felt powerless to fight complex insurance bureaucracies and policy systems.

 

THE SOLUTION
We created Advocacy for Access as the comprehensive platform that transforms diabetes patients from insurance victims into empowered advocates who know exactly how to fight for the technology they deserve. Rather than just providing information, we built a complete advocacy ecosystem that teaches patients how to appeal insurance denials, connect with policymakers, and organize collective action through automated social media tools. Our platform doesn’t just help individual patients access Omnipod technology – it builds a movement of advocates who are changing the entire system of diabetes technology access. The result: a powerful patient advocacy network that not only helps individuals get the technology they need but also creates systemic change that benefits the entire diabetes community.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Healthcare advocacy group logo and branding design
Healthcare advocacy group website design
Healthcare advocacy group social media campaign creation
Healthcare advocacy group icon and branding design
Healthcare advocacy group website design
Healthcare advocacy group letter copywriting services
Healthcare advocacy group website design
Healthcare advocacy group logo and branding design
Healthcare advocacy group website design
Healthcare advocacy group social media campaign creation
Healthcare advocacy group icon and branding design
Healthcare advocacy group website design
Healthcare advocacy group letter copywriting services
Healthcare advocacy group website design

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