THE CHALLENGE
Connecticut Green Bank created an entirely new financial category, but their website couldn’t effectively serve the radically different needs of their diverse audiences. Homeowners needed simple financing options, contractors required complex project funding information, and investors demanded detailed performance data – all while the general public still didn’t understand what a “green bank” actually was. Their existing web presence was confusing stakeholders and limiting their ability to scale the green finance model that other states wanted to replicate.
THE SOLUTION
We architected a sophisticated web ecosystem that guided each audience to exactly what they needed while reinforcing Connecticut Green Bank’s authority as America’s green finance pioneer. Instead of creating a one-size-fits-all website, we developed distinct digital pathways for homeowners seeking affordable clean energy, contractors building green businesses, and investors evaluating climate finance opportunities. Our strategic web architecture integrated seamlessly with comprehensive brand guidelines and multi-channel marketing, ensuring consistent messaging across all touch points. The result: a digital platform that not only serves Connecticut’s diverse clean energy stakeholders but also demonstrates the replicable green bank model that’s inspiring similar institutions nationwide.
