THE CHALLENGE
Building owners knew their properties were energy inefficient and contributing to climate change, but they were trapped by a cruel reality: major retrofits required enormous upfront capital they didn’t have, complex project management they couldn’t handle, and uncertain returns that made financing nearly impossible. Meanwhile, buildings were responsible for 28% of global emissions, but traditional financing models made decarbonization accessible only to the wealthiest property owners. RENEW had created a revolutionary solution that eliminated these barriers, but they needed to explain a complex financial model to building owners who had given up on energy efficiency projects.
THE SOLUTION
We positioned RENEW as the company that makes building decarbonization as simple as signing one agreement – no upfront costs, no project headaches, no financial risk. Rather than explaining complex financing structures, we demonstrated what RENEW makes possible: immediate energy savings, hassle-free installations, and guaranteed performance that lets building owners start fighting climate change today instead of someday. Our comprehensive brand identity, anchored by an immersive web experience and amplified through their engaging Green Beers Podcast, made building efficiency feel accessible and inevitable. The result: a brand that transforms RENEW from a financing company into the catalyst that will decarbonize America’s buildings, one simple agreement at a time.
