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AMR Action Fund | Branding Case Study | Stark Raving Boston

AMR Action Fund

How We Made Antimicrobial Investment Appeal to World-Class Researchers and Investors

AMR Action Fund

THE CHALLENGE
Antibiotic-resistant infections kill 700,000 people annually – a number projected to reach 10 million by 2050 – yet pharmaceutical companies have largely abandoned antimicrobial development due to poor financial returns. AMR Action Fund was created to solve this market failure by investing in urgently needed therapeutics, but they faced a credibility gap: how do you convince the world’s top researchers and investors to trust a new fund tackling one of medicine’s most challenging problems?

 

THE SOLUTION
We positioned AMR Action Fund not as another investment vehicle, but as the catalyst that would reshape how society values lifesaving antimicrobials. Through sophisticated, science-first branding and messaging, we established their authority in the antimicrobial research community and built trust with the caliber of investors needed to fund breakthrough therapies. Our strategic approach communicated both the urgency of the antimicrobial resistance crisis and AMR’s unique ability to bridge the gap between scientific innovation and sustainable investment. The result: a brand presence that attracts world-class researchers, convinces institutional investors, and positions AMR as the definitive leader in antimicrobial development funding – turning their ambitious goal of launching 2–4 new antibiotics by 2030 from aspiration into inevitability.

KEY OUTCOMES

  • Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
  • Revealed 30% overspend in budget
  • Saved 10 hours per week, allowing more focus on strategic work
  • 75 contracts negotiated by Zylo in year one
  • Reduced number of applications by 10% while experiencing rapid growth
Life Sciences company branding design
Life sciences company branding and logo design
Life Sciences company branding design

Branding MOBILE

For an innovative brand to succeed, its identity must live up to its brand promise while also standing out visually in an industry that is predominantly traditional and crowded. By utilizing an unexpected color palette inspired by histology staining techniques, combined with pathology slide imagery, custom photography, and digital elements, we created a modern brand that embodies the company’s forward-thinking spirit while being deeply rooted in science and research.

Designing a brand image to engage the scientific and investment communities.

Our objective in the brand redesign was to transition from a corporate approach to a forward-thinking, scientific aesthetic. Drawing inspiration from the methodologies used by researchers in antimicrobial development, our design team crafted a distinctive and internationally recognizable brand identity. The logo, featuring an abstract representation of a petri dish, serves as a powerful symbol of global solidarity in the battle against antimicrobial resistance, reflecting our bold and unified stance.

Life Sciences company branding design
Life Sciences company branding design
Life Sciences company branding and website development services

Building a digital experience that tells the story of this growing global treat.

Antimicrobial resistance is a rapidly evolving threat that puts human health at risk and could cost the global economy tens of trillions of dollars. It was paramount that the website effectively tells the story of this growing crisis and showcases AMR’s focused efforts to invest, build, and advocate. Through a combination of content, infographics, and storytelling techniques, our approach positioned AMR as an industry thought leader, attracted potential investors and provided a comprehensive platform for sharing insights and updates on the latest developments in the industry.

Life Sciences company branding and website development services

Custom CRM integrations that effortlessly captures and shares data from the website.

A strategic goal for the redesign of the website was to fully integrate the site with its customer relationship management (CRM) software. As the organization continues to scale its marketing and investment efforts, these integrations would prove to be critical to streamlining marketing, sales, content management, and customer service.

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Health and life sciences company mobile web development
Life Sciences company website graphic services

Illustrating the need for these lifesaving drugs through custom infographics.

Infographics play a crucial role in effective communication by transforming complex information into visually compelling and easily digestible formats. Our use of this powerful tool helped enhance the understanding of this crisis and engage our audiences by simplifying data, presenting insights, and conveying messages with clarity and creativity.

Life Sciences company website graphic services
Health and life sciences company mobile web development

Elevating in-person speaking engagements through dynamic presentations and strategic social engagement.

To rapidly elevate brand awareness and position AMR as an industry leader, a pivotal approach involved active participation in the speaking circuit, and delivering compelling presentations at prominent global conferences. Collaborating with AMR’s internal marketing director, our team devised a comprehensive strategy encompassing pre-, during, and post-conference initiatives, leveraging engaging content and social media to establish connections and foster attendee engagement. Our design team crafted visually captivating presentations that seamlessly combined educational content with impactful visuals, leaving a lasting impression on the audience.

Health and life sciences company presentation materials and social media development
Health and life sciences company presentation materials and social media development

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