THE CHALLENGE
COVID-19 had exposed the fragility of supply chains dependent on human labor, with warehouses and distribution centers struggling to maintain operations as workers got sick or quarantined. Meanwhile, Vecna Robotics had developed autonomous mobile robots that could keep materials moving 24/7 without breaks, sick days, or social distancing concerns. However, industrial decision-makers were overwhelmed by autonomous vehicle options that promised the world but delivered clunky, limited solutions. Vecna needed to break through the robotics hype and demonstrate why their fleet of self-driving vehicles was the reliable, intelligent automation that supply chains desperately needed.
THE SOLUTION
We transformed Vecna’s product lineup from technical specifications into a powerful fleet of autonomous workers that companies could count on when human labor wasn’t available or wasn’t enough. Rather than focusing on sensors and software, we branded each robot with names that reflected their strength and reliability – Mammoth, Oxen, Silverback, Sled Dog, and Workhorse – making industrial automation feel approachable and trustworthy. Our comprehensive brand and marketing strategy positioned Vecna not as another robotics company making bold claims, but as the proven solution that combined the power of traditional AGVs with the intelligence of modern AMRs. The result: enhanced brand recognition and sales tools that helped Vecna capitalize on the COVID-driven surge in automation demand by showing companies exactly how autonomous vehicles could make their operations more resilient.
