Massachusetts Clean Energy Center | Branding Case Study

Building the Brand Communications That Accelerated State Climate Leadership

THE CHALLENGE
Massachusetts set some of the most ambitious climate goals in the nation, but achieving net zero emissions required transforming how millions of residents and thousands of businesses thought about energy. MassCEC was driving this massive transition – from offshore wind development to residential heat pump adoption – but their growing impact demanded communications that could reach every corner of the Commonwealth. Their internal marketing team was overwhelmed by the scope of outreach needed to accelerate clean energy adoption at the scale required to meet state climate targets.

THE SOLUTION
We became MassCEC’s creative partner in building the clean energy movement that’s transforming Massachusetts into America’s climate leader. Rather than creating generic government communications, we developed compelling materials that made clean energy feel accessible, affordable, and inevitable for every Massachusetts resident and business. Our ongoing partnership has produced everything from solar incentive campaigns to offshore wind educational materials, each designed to accelerate adoption of the technologies needed to achieve net zero emissions. The result: a sustained creative partnership that has helped Massachusetts maintain its position as the national model for state-led clean energy transformation, inspiring similar initiatives across the country.

KEY OUTCOMES

Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
Revealed 30% overspend in budget
Saved 10 hours per week, allowing more focus on strategic work
75 contracts negotiated by Zylo in year one
Reduced number of applications by 10% while experiencing rapid growth

Renewable energy company branding design

Using creativity to illustrate year-over-year impact on the clean energy economy.

The MassCEC Impact Report has established itself as the primary source for understanding the outcomes of investments in the Commonwealth, including job creation, infrastructure reform, and carbon reduction. Annually, our creative team collaborates with MassCEC’s in-house marketing team to produce a captivating year in review. We simplify intricate data sets into informative infographics, integrate stories and photographs from a range of projects throughout the year, and present a striking summary of the year’s accomplishments.

Using creativity to illustrate year-over-year impact on the clean energy economy.

Keeping their brand message top-of-mind through social media.

MassCEC recognizes the significance of social media in its corporate communications strategy. To achieve this, our content creation team works in tandem with their internal marketing group to develop a monthly content calendar, which is supplemented with social media posts, images, and animations. This method ensures a consistent flow of messaging that strengthens MassCEC’s relationship with its customers, businesses, and policymakers.

Expanding the brand to support a growing commitment to clean energy.

As the creative team behind MassCEC’s marketing and communication programs, our team operates across a diverse range of topics and strategies. Be it their Wind Technology Testing Center, capital investments, job creation, or consumer-facing programs, we deliver the design, content, and production services that aid MassCEC in accomplishing its annual objectives.

Renewable energy company digital marketing advertising

Bringing the brand identity into the physical space.

Throughout the year, MassCEC organizes a range of events, such as conferences, job fairs, and ribbon-cutting ceremonies. Our design and production teams work closely with them throughout the entire event design process. We provide support for everything from trade show booth design and giveaways to production and logistics. With our combination of creative, technical, and operational proficiency, our team is equipped to fulfill any request.