THE CHALLENGE
Massachusetts had quietly become America’s clean energy powerhouse – leading in offshore wind development, solar deployment, and green jobs creation – but the rest of the nation didn’t fully understand how they’d achieved this transformation. With other states scrambling to replicate Massachusetts’ success, MassCEC needed to document and showcase their proven model in a way that would cement their leadership position while inspiring nationwide clean energy adoption. The challenge was creating more than just another government report – they needed a compelling narrative that would capture national attention and demonstrate why Massachusetts’ approach works.
THE SOLUTION
We transformed dry government data into the definitive story of America’s clean energy transformation, positioning Massachusetts as the blueprint every state should follow. Rather than creating a typical industry report, we crafted an immersive digital experience supported by a comprehensive print publication that told the complete story of how Massachusetts built a thriving clean energy economy. Through custom photography, animations, and strategic storytelling, we showcased real people, real businesses, and real results that other states could understand and replicate. The integrated launch campaign, anchored by the CEO’s vision and amplified through social media, positioned Massachusetts as the undisputed national leader in state-driven clean energy policy.
