Matthew Stumm
June 26, 2023
Articles
Exploring the Ethical Dimensions of Artificial Intelligence in Patient Recruitment Advertising
Artificial intelligence (AI) has revolutionized various industries, including clinical research development and advertising. As...
Articles
Empathetic Communication: The Love Languages of Clinical Research
The cornerstone of patient engagement is centered around creating strong patient-provider relationships. And like any healthy r...
Articles
The Role of Health Literacy in DEI and Patient Recruitment for Clinical Trials
It’s time we reexamined how improving health literacy using effective communication methods can serve as extensions of patient ...
Articles
Point-of-Care Marketing: What does the future hold post-pandemic?
Point-of-Care marketing had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing ...
Articles
Precision Marketing, Patient Data, and Personalized Medicine
Precision marketing and the concept of personalized medicine are not new. We know that similar symptoms present across a varie...
Articles
Content Marketing: What does the next chapter look like for life sciences?
As marketing professionals, we understand that creating meaningful connections is firmly rooted in the art of storytelling. We...
Awards, News
PM360 ELITE 100 Honors Matthew Stumm Among Leading Healthcare Entrepreneurs
BOSTON – PM360, the premier information resource for marketing decision-makers in the pharmaceutical, biotech, diagnostics, an...