Janelle Cox July 17, 2023 Articles Empowered Consent: Enhancing Communication Practices to Better Engage Patients in Clinical Research and Beyond Read more
Matthew Stumm June 26, 2023 Articles Exploring the Ethical Dimensions of Artificial Intelligence in Patient Recruitment Advertising Artificial intelligence (AI) has revolutionized various industries, including clinical research development and advertising. As... Read more
Ariana Colozzo-Wells June 22, 2023 Articles Empathetic Communication: The Love Languages of Clinical Research The cornerstone of patient engagement is centered around creating strong patient-provider relationships. And like any healthy r... Read more
Janelle Cox June 20, 2023 Articles The Role of Health Literacy in DEI and Patient Recruitment for Clinical Trials It’s time we reexamined how improving health literacy using effective communication methods can serve as extensions of patient ... Read more
Matthew Stumm November 22, 2022 Articles Point-of-Care Marketing: What does the future hold post-pandemic? Point-of-Care marketing had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing ... Read more
Matthew Stumm October 24, 2022 Articles Precision Marketing, Patient Data, and Personalized Medicine Precision marketing and the concept of personalized medicine are not new. We know that similar symptoms present across a varie... Read more
Matthew Stumm October 21, 2022 Articles Content Marketing: What does the next chapter look like for life sciences? As marketing professionals, we understand that creating meaningful connections is firmly rooted in the art of storytelling. We... Read more
Matthew Stumm May 7, 2020 Awards, News PM360 ELITE 100 Honors Matthew Stumm Among Leading Healthcare Entrepreneurs BOSTON – PM360, the premier information resource for marketing decision-makers in the pharmaceutical, biotech, diagnostics, an... Read more