Creating a more reliable source of power for those hit hardest by storm-related outages.
ServicesDigital Strategy
Digital Video
Digital Display
SEM
Point of Purchase
Media Planning
Media Buying
Media Placement
Reporting
Energy Storage Solutions is an energy storage program designed to help Eversource and UI customers install energy storage at their home or business. Energy storage backup can help customers across Connecticut – from homeowners and small business owners to industrial manufacturers and critical infrastructure facilities – be more secure in the face of our changing climate.
With the launch of this new program, it was imperative to rapidliy raise awareness among key communities in the State of Connecticut who are most vuneralble to storm-related power outages. This included populations reliant on critical at-home medical equipment. Our approach was to use a strategic combination of out-of-home promotional outlets – grocery stores, shops, and medical centers – combined with streaming radio, search and digital display to pique interest and drive inquiries.
With the launch of this new program, it was imperative to rapidliy raise awareness among key communities in the State of Connecticut who are most vuneralble to storm-related power outages. This included populations reliant on critical at-home medical equipment. Our approach was to use a strategic combination of out-of-home promotional outlets – grocery stores, shops, and medical centers – combined with streaming radio, search and digital display to pique interest and drive inquiries.
