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Digital Marketing

Connecticut Green Bank

Stark Raving Branding and Digital Marketing

Raising Awareness and Driving Lead Generation For the Nation's First Green Bank

ServicesMedia Strategy

 Digital Display

 Streaming Radio

 SEM

 Social Media

 Media Planning

 Media Buying

 Reporting

 Optimizations





The Connecticut Green Bank (CTGB) is the nation’s first green bank. Established by the Connecticut General Assembly in July 2011, the Connecticut Green Bank supports the Governor’s and Legislature’s energy strategy to achieve cleaner, less expensive, and more reliable sources of energy while creating jobs and supporting local economic development. Their mission is to confront climate change and provide all of society a healthier and more prosperous future by increasing and accelerating the flow of private capital into markets that energize the green economy.

The brand architecture for Connecticut Green Bank was comprised of a master brand and multiple sub-brands, or business units, each with distinct product / service offerings, target audiences and goals. In collaboration with thier internal marketing group, the Stark / Raving team developed detailed brand guidelines that seamlessly dovetailed with a multi-channel media strategy that elevated their brand among residents, investors, and contractors across Connecticut.






Stark Raving Branding and Digital Marketing

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