Boston, MA – Stark / Raving takes PLATINUM for best Integrated Marketing Campaign at the 2020 MarCom Awards – one of the oldest, largest, and most prestigious creative competitions in the world. Stark / Raving’s “Clean Energy Lives Here” campaign for MassCEC, was submitted with approximately 6,000 other print and digital entries from dozens of countries around the globe.
MarCom Awards recognize the outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from over 328 categories in Print, Web, Video, and Strategic Communications.
The “Clean Energy Lives Here” campaign was conceived to promote MassCEC’s commitment to making clean energy inclusive, approachable, attainable and actionable across the state of Massachusetts. Strategically designed to create awareness around clean energy, the firm delivered tactical programs that would create the biggest impact, including digital (website, banner ads, Pandora banner ads, social media ads, digital downloadable guides and resources, email nurture / drip campaigns) and Out of Home (OHH) assets including bike share kiosks, solar recycling bins and static billboards.
“It’s an amazing honor to be awarded Platinum from MarCom,” remarked Stark / Raving Founder and Creative Director, Matthew Stumm. “The work we produced for the campaign speaks volumes about the power of collaboration between the talented team at Stark / Raving and the true experts in the clean energy space at MassCEC. This was a phenomenal opportunity to get behind an initiative we really believe in, elevating awareness and the benefits of clean energy across the state of Massachusetts.”
About Stark / Raving:
Stark / Raving is an award-winning Boston-based branding and digital marketing agency that provides bespoke creative and strategic solutions to strengthen brand awareness and engage customers. With over 25 years of combined experience, Stark / Raving’s strategically driven, customer-first approach has led to strong partnerships across a diverse B2B and B2C client roster including leaders in clean energy, healthcare, finance, and architecture. Stark / Raving's broad list of services include and encompass branding, digital marketing, website content and development, and reporting and analytics.
About the MarCom Awards:
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they perform pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.
The Massachusetts Clean Energy Center (MassCEC) is dedicated to accelerating the success of clean energy technologies, companies, and projects in the Commonwealth—while creating high-quality jobs and long-term economic growth for the people of Massachusetts. Since its inception in 2009, MassCEC has helped clean energy companies grow, supported municipal clean energy projects, and invested in residential and commercial renewable energy installations creating a robust marketplace for innovative clean technology companies and service providers. MassCEC constructed and operates the Wind Technology Testing Center and the New Bedford Marine Commerce Terminal. Massachusetts Energy and Environmental Affairs Secretary Kathleen Theoharides chairs MassCEC’s board of directors.