Empowering people living with diabetes to take action and affect change.
Lilly Gains 73% Growth in Patient Engagement with Content Marketing
CLIENT
The Diabetes Patient Advocacy Coalition is an alliance of people with diabetes, caregivers, patient advocates, health professionals, diabetes organizations and companies working collaboratively to promote and support public policy initiatives to improve the health of people with diabetes. DPAC seeks to ensure the safety and quality of medications, devices, and services; and access to care for all 30.3 million Americans with diabetes.
PROJECT OVERVIEW
The Diabetes Patient Advocacy Coalition is an alliance of people with diabetes, caregivers, patient advocates, health professionals, diabetes organizations and companies working collaboratively to promote and support public policy initiatives to improve the health of people with diabetes. DPAC seeks to ensure the safety and quality of medications, devices, and services; and access to care for all 30.3 million Americans with diabetes.
KEY OUTCOMES
- Saved 4% of their total SaaS spend in the first 3 months, and 16% in the first year working with Zylo
- Revealed 30% overspend in budget
- Saved 10 hours per week, allowing more focus on strategic work
- 75 contracts negotiated by Zylo in year one
- Reduced number of applications by 10% while experiencing rapid growth
Building the website to be a resource center.
We believe marketing serves a new role in patient recruitment – to create personalized narratives speaking directly to a patient’s and healthcare provider’s unique needs and delivering meaningful value. By embracing transformative forms of communication, we help Sponsors stand at the forefront of our industry’s evolution and lead the conversation. The result? Patients are empowered to make more informed decisions and to take a proactive role in managing their pathway to care.
Headline about web optimization will go here.
We believe marketing serves a new role in patient recruitment – to create personalized narratives speaking directly to a patient’s and healthcare provider’s unique needs and delivering meaningful value. By embracing transformative forms of communication, we help Sponsors stand at the forefront of our industry’s evolution and lead the conversation. The result? Patients are empowered to make more informed decisions and to take a proactive role in managing their pathway to care.